Moving ahead, hand in hand
Crafting change, weave by weave
Weavers today are unable to grasp and adapt to the changing tastes and requirements in their designs, despite their inherent ability. They are unable to utilize the existing worldwide demand to increase their livelihood security due to their incapacity to match global consumer wants or international quality standards.
To solve the issues that the young weaving community face today, their educational system must become defined, improved and made more relevant. However, there are very few academic institutions that provide a linkage between traditional weavers and corporate demands of the present. As a result, there is a pressing need for an institution that can fill this gap and raise concrete structures to address the issues.
The primary focus of The Hasthakala Foundation is the sustenance and strengthening of existing support systems and infrastructure that helps rural women improve their livelihoods in a socially, culturally and economically sustainable manner.
- Assisting in meeting global design and quality standards
- Utilizing technology and business skills to meet market demands
- Boosting self-esteem and regard for their profession
- Creating a network of artisans to allow for collaborative work
- Reviving and preserving old weaving traditions while being conscious of the demands of today's market
The Hasthakala Foundation focuses on assisting weavers in developing trendy and eco-friendly textiles that reflect our vibrant culture and heritage as the world moves toward sustainability as a way forward towards sustenance.
The foundation was set up to empower weavers via handloom conservation, informing people about handloom inheritance, and researching, documenting, and innovating ecologically beneficial and long-lasting products.
In India's economy, handicraft making represents a significant proportion of the unorganized sector. And this means that craftspeople confront problems such as a lack of capital, limited technological penetration, a lack of market knowledge, and a weak institutional framework.
The rich and varied handicraft tradition, practised by skilled artisans serves as the focal point of our interventions at The Hasthakala Foundation as we support and sell the crafts, thereby influencing the quality of life of the weavers and artisans.